How to Increase Your Conversion Rate?

“It is much easier to double your business by doubling your conversion rate than by doubling your traffic.”

– Jeff Eisenberg

For any website or mobile app to do wonderful business, only getting increased traffic isn’t enough. Having a good conversion ratio in the form of orders, form filling, giving contact info etc. is highly important. If the traffic doesn’t convert into any of these, it is not much useful. Conversion rate is an important element in your website calculated by taking the number of conversions and dividing by the number of total interactions that can be tracked to a conversion during the same time. It is the percentage of visitors acting on the website.

Organizations find it difficult to have a good conversion rate and how to boost conversions is a matter of concern for them. Visitors may act or may not. Some may convert into leads, subscribers, customers, or register themselves. Some may not. Having a good conversion ratio showcases an increased level of trust, usability and popularity of your website or mobile app.

But it takes effort to enhance the same. It is not advisable to haphazardly take actions for increasing the conversion ratio. Planning and implementing it properly, under the able guidance and with the proper plan of action can offer great results. Here are some effective ways that can be a sure shot of success to boost conversions.

How to Increase Website Conversion Rate?

Create an Effective Sales Funnel

A sales funnel is a visual representation of the client’s journey, showing the sales procedure from awareness to action. The conversion goals keep changing as your prospect goes through different channels of the Sales Funnel. Going through the sales funnel helps the prospect in creating trust, security, and assurance of a positive conversion.

Add On Live Chat to your Website

Usually, when prospects visit the website, there are queries bubbling in their minds. At such times, a live chat is what could prove useful. These tools, driven by either human chats or chatbots, are ideal for reinstating trust in visitors and converting them into customers.

Keep the Design Sharp and Away from Unwanted Elements

With the intent of offering the best of information, sometimes, the forms are just too cluttered and filled with unnecessary elements. This confuses the users and tends to take their interest away, instead of alluring them deeper into the applications. Keep limited and useful fields to keep it smart and crisp.

Showcase Skills Through Reviews, Testimonials, Blogs, etc.

For them to instill trust, users must see certain proof of elements to understand the website better. This can be done by regularly putting documents like blogs, case studies, testimonials, reviews, etc.

Have a Smart Social Media Presence

After all, it is the social media that prospects resort to when it comes to reviewing everything about any business. Having a positive and strong impact on the social media platforms gives a good review to visitors and they tend to bend more towards a positive output.

Perform A/B testing

A/B testing also called split testing is a type of testing in which the users are divided into different variations. This testing helps well in judging what suits which kind of users including colors, layouts, design patterns, etc.

Prepare a List of Conversion Goals

Before you calculate your conversion ratio, work towards a list of conversion goals you will measure to ensure better output. It could be a number of page visits, clicks, form submits, customized conversions, click-on elements, etc.

Gather and Analyse User Data

The best feedback can be got from data that is collected from disparate users. For getting the correct conversion ratio, it is wise to analyze the user data collected and understand the situation in detail. You could calculate based on certain KPIs and performance metrics.

Perform Competitor Evaluation

To assess your own performance, it is vital to understand the ins and outs of competitors too. That gives you a fair idea of how their conversion ratio is moving and how are they maintaining it. This way, you can understand the market through the eyes of the prospects and get a better feel of the market.

Layout and Performance Optimization of Major Pages

Having a good conversion ratio has a direct relation to the performance and layout of pages. A fast and sleek website could lead of multiple conversions in no time and a website that works slowly and has no attractive features may just have visitors popping in and out.

How To Increase Landing Page Conversion Rate?

Apart from the above general guidelines for all websites, here are some specific ones for the landing pages since that may affect the conversion ratio heavily:

• Improvise and optimize your page loading speed
• Give proper focus on a strong and compelling Call to Action (CTA)
• Create a visually interesting landing page for better traffic and conversion
• Have minimal text and icons to have higher clarity
• Perceive user behaviour and create the landing page
• Deliver valuable and interesting content
• Remove all other distractive elements
• Have live chat available on the landing page
• Keep interesting and personalised ‘Contact Us’ content

How To Increase Mobile Conversion Rate?

When it comes to mobile devices, increasing the conversion rate includes all the above steps but a few more, specific to mobile devices, here are they:

• Keep Buy buttons easily available
• Have on-page product recommendations
• Use more of item images for better clarity
• Ensure responsive design and easy navigation
• Keep it simple and smart
• Make best use of campaign triggers
• Offer instant payment methods
• Use compelling CTA
• Ensure complete privacy and security

A Good Read: Meta Research Reveals Conversion Optimization Best Practices

“Our conversation rate has to go up before our conversion rate can go up.” – Reggie McNeal. How very true! Boosting your conversion rate is of prime importance for websites and mobile applications. It is key to maximizing RoI, increasing leads, growing sales figures, and getting the best of results in your business.

The guidelines above are effective enough to show you how to boost conversions. Apart from modern-day techniques like digital advertising, social media marketing etc., it also depends on a particular organization, its goals, stakeholders, target audience, geography, technological skills etc. to exactly determine what could be the best way possible to get the best conversion ratio.